Fremantle Media engaged us to develop integrated marketing concepts for their top scripted drama shows in Europe:

• The Neighbours (Austrailia, UK)
• The Bill (UK)
• Unter Uns (DE)
• Verboten Liebe (DE)
• Gute Zeiten Schlechte Zeiten (DE)

We worked closely with Fremantle’s Chief Creative Officer to develop ideas that would engage younger audiences, promote user-generated content, and allow for mobile extensions of each show.

Our approach was to meticulously research and review each show’s story line along with European marketing data and industry reports to better understand the tastes and trends of the audience. We knew we wanted to move beyond simply reposting TV content online and figure out what it would take for users to begin participating and interacting with their favorite shows.

Drawing on our understanding of how online community works, as well as our experience with story and concept development, we created a series of concepts for new programming that merges interactive narratives, user generated content, mobile and broadcast.